You should beware Black Friday
7 November 2023
The world’s biggest shopping day is here, attracting millions of us to buy. Janine Robertson explains how to control the hype.
All of us, at least once, have experienced that sinking feeling after a purchase – from an item not living up to its marketing hype, realising we spent too much, or simply not using what we bought
I have no doubt that Black Friday is the peak time of year for shoppers’ remorse. In fact, comparison site Finder found it’s a bigger shopping day that Boxing Day making it a sizeable part of Australians’ $7.5 billion end-of-year sales season spend.
It can be a good day for deals but a bad day for impulse purchasing. Thoughtfully navigating the hype, emotional pull and marketing strategies of Black Friday isn’t easy. But your financial wellbeing is yours to take care of, and here’s how you can do it.